Whether you're just starting out as a lash technician or looking to boost your brand, you need a strong social media strategy. This means having engaging lash content that captivates your target audience.
If you’re unsure where to begin, we’ve got you covered! In this guide, we’re sharing social media content ideas to help every BELO babe attract new business, build brand authority, and create a loyal following.
Creative Content That Gets You Noticed
These are some of the most popular ideas for lash content:
Before and After Transformations
Nothing stops the scroll quite like a jaw-dropping before-and-after transformation.
Show off the power of your lash artistry by sharing side-by-side pics of a client’s lashes before and after you create your masterpiece. This is one of the best Instagram content ideas, and it works well on Facebook, too. Just remember to get your client’s permission before posting the pics!
While you want your work to be shown realistically, you also want the pictures to look their best. Use these tips for top-class creative content:
● Show the finished look after you’ve removed the eye patches and stray lashes.
● Groom the client’s brows and lashes before snapping their pic.
● Don’t show pictures of clients with faded permanent makeup or irritated eyes (sometimes, clients’ eyes become slightly red from keeping them closed during the treatment).
● We always recommend using a ring light to ensure proper lighting.
● Take several pics from different angles to get the best option for your post.
Bonus Tip: Try filming a quick time-lapse of your application process to give followers a peek into your technique.
Client Testimonials and Reviews
Let your happy clients do the talking. Ask them for feedback and share glowing testimonials on your feed or stories. Keep it short and sharp to avoid losing your audience’s interest. Even better – get them on video. A short clip of a client raving about your service and talents builds instant credibility.
Bonus Tip: Add text overlays with key phrases from the review to grab attention instantly.
Behind-the-Scenes Clips
If you’re looking for TikTok or Instagram content ideas, people love seeing the magic happen. Share behind-the-scenes content of your setup, prepping lashes, or funny moments from the salon. It makes your brand feel personal and relatable.
Bonus Tip: Use trending audio on Reels or TikTok to boost engagement.
Educational and Lash Care Tips
Use your lash content to educate your audience on proper aftercare, the different types of lash extensions, or how to choose the right lashes for their eye shape. The more value you provide, the more trust you build. This type of lash content goes down well on YouTube, TikTok, and Instagram.
Bonus Tip: Use carousel posts for step-by-step guides, and keep captions short and punchy.
Trending Challenges and Viral Content
Piggyback off TikTok and Instagram trends to expand your reach by sharing relatable lash tech struggles or taking part in fun challenges. Including whatever is trending in your lash content is a great way to get noticed by the algorithms!
Bonus Tip: Stay up to date with trending hashtags and audio to boost your discoverability.
Interactive Content for Engagement
Social media is the place to get chatting! Get your audience engaged with interactive social media content ideas like:
● Polls, e.g., Which lash style do you love the most?
● Quizzes, e.g., What’s Your Lash Personality?
● Q & A, e.g., Ask me anything about lash extensions.
Bonus Tip: Use Instagram Stories to engage with your followers in real-time.
Showcasing Your Products and Services
Show your clients you only use high quality BELO products! Create a video of yourself applying lash extensions, share product highlights, application techniques, or why you swear by your favourite adhesives and lashes.
Bonus Tip: When using this for Instagram content ideas, create a Highlight for your favourite tools and products so new visitors can easily find them.
Client Features and User-Generated Content
Encourage your clients to share selfies and tag your business. Reposting client photos makes them feel valued while giving you easy, authentic lash content. It’s a win-win situation.
Bonus Tip: Create a custom hashtag (e.g., #LashesByNelly) to track client photos easily.
Personal and Business Growth Journey
Let your followers in on your story. Beauty treatments are personal, so allow your audience to get to know you and your business. Share your hopes and dreams, struggles, and blue Mondays with them. They’ll love getting to know you and cheering you on from the sidelines.
Bonus Tip: Be real and relatable – authentic social media content builds loyalty.
Exclusive Offers and Giveaways
Everyone loves a freebie! Boost engagement and attract new customers by running special promotions, giveaways, or limited-time offers.
Bonus Tip: Encourage followers to like, comment, and share to enter – this increases your reach.
BELO’s Best Social Media Content Strategy Tips
Once you’ve used our social media content ideas, follow these strategy tips to maximise your impact:
● Be Consistent: Add new creative content regularly, keeping your audience updated with your latest work, new products, and lash care tips.
● Use Hashtags Strategically: Use relevant, trending hashtags to further your reach and connect with people interested in your work. Hashtags with between 10,000 and 200,000 post tags are best for standing out.
● Keep Your Content Interesting: Use different formats to keep your lash content fresh and engaging. You can post the same content in different formats for various platforms using videos, images, infographics, and more.
● Strong Call-to-Actions: Always include a CTA on your socials, as they draw clients to your business. Encourage them to make appointments, enter competitions, and interact.
● Keywords: Use relevant SEO keywords in your bio and business name so people can find you easily.
Make Your Socials A Succes
The key to social media success? Show up consistently and have fun with it! You don’t have to post every day, but a steady flow of high-quality and entertaining lash content will keep your audience excited.
With these social media content ideas, a bit of creativity, and a lot of passion, you can turn your socials into a powerhouse for client bookings and brand-building. Show off what you love doing and invite your online audience into your salon. They’ll soon be in your chair!