As the seasons change, lash trends evolve too. Staying ahead of emerging lash trends for 2025 allows lash artists and salons to remain competitive, relevant, and in demand. By paying attention to what’s coming in, and what’s being phased out, you can adapt your treatment menu and meet client expectations before they even ask.
Throughout 2025, we’ve seen a clear industry-wide shift toward a natural, barely-there aesthetic. Clients are moving away from heavy fillers and opting for skin boosters and advanced facials, acrylic nails are being swapped for BIAB and gel polish, and most notably, there has been a significant movement from lash extensions to lash lifts.
To better predict what’s next, we studied recent fashion week and runway looks, giving insight into the winter 2025 lash trends set to dominate the season.
IN: Winter 2025 Lash Trends
Wet Look Lashes
Wet look lashes continue to be one of the most requested lash styles of 2025, and they’re not going anywhere this winter. Designed to replicate the appearance of freshly applied mascara, wet look lashes offer definition without clumping or heaviness.
This style has transitioned from everyday wear to high-fashion runway looks, making it a must-have on any lash artist’s treatment list. If you don’t currently offer wet look lashes, winter 2025 is the perfect time to explore and introduce this trend.
Brown Lashes
Brown has been a standout colour across the runways in every season of 2025, and this shift is now influencing lash trends. With brands like Refy seeing huge success from brown mascara launches, clients are increasingly requesting softer, more natural lash tones for a true “barely-there” finish.
Brown lashes are incredibly versatile and can be used across classic sets, wet look lashes, angel sets, and volume lashes. Colour matching and tonal customisation are also becoming more popular, allowing lash artists to get creative while still maintaining a natural aesthetic.
Textured & ‘Undone’ Lash Sets
Textured, wispy lashes are making a comeback but with a softer, more natural approach. The focus is on intentionally undone lash sets that appear effortless rather than overly polished.
Using 50% coverage lash sets is a great way to create this relaxed, airy finish, making it a perfect style to introduce as a new winter 2025 lash treatment. Clients looking for subtle enhancement rather than full glam are driving this demand.
Korean Lash Lifts
2025 has undeniably been the year of the lash lift, with Korean lash lift techniques leading the movement. This advanced approach has taken over the lash industry, offering lifted, elongated results while prioritising lash health.
Cysteamine-based lash lift products are dominating the market due to their gentler formulation, helping to maintain the integrity of the natural lashes while still delivering exceptional results.
If you don’t yet offer Korean lash lifts, it’s not too late to start. Social platforms like TikTok and Instagram are filled with educational content, tutorials, and transformations - especially Belo Lash. On our TikTok page, you’ll find step-by-step guides and before-and-after results using our Worlds Above Cysteamine Lash Lift Kit.